How Play Anywhere Works

The neutral clearinghouse that solves the three ecosystem blockers—rights ambiguity, compliance complexity, and revenue distribution chaos.

Here's how we enable broadcasters, leagues, and streaming platforms to generate interactive revenue from live sports.

Four Steps From Rights to Revenue

The Play Anywhere platform handles the complexity of interactive rights, compliance, revenue tracking, and distribution—so you can focus on engaging your audience.

1

Rights Clearance

Pre-cleared interactive rights across leagues and partners

2

Compliance Engine

Automated brand, style, and timing compliance

3

Clearinghouse Tracking

Real-time interaction tracking and revenue calculation

4

Revenue Distribution

Transparent splits to leagues, broadcasters, and partners

Step 1

Pre-Cleared Interactive Rights

The biggest blocker to interactive sports experiences? Rights ambiguity.

Content owners, broadcasters, and distributors all have competing interests. Legal teams can't agree on who has the right to surface interactivity. Play Anywhere solves this through exclusive agreements with leagues and rights holders.

✓

LaLiga Partnership

Pre-cleared interactive rights for one of the world's top 5 sports leagues

✓

ATP Tour Partnership

Global tennis interactive rights across tournaments and broadcasts

✓

Dentsu Sports Partnership

15+ leagues and tournaments, including Paris 2024 Olympics (19 countries)

Result: All parties agree on what can be surfaced. Legal complexity handled upstream. You deploy without rights negotiations.

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Rights Agreement Structure

League / Rights Holder

Grants interactive rights to Play Anywhere

↓

Play Anywhere (Clearinghouse)

Licenses rights to broadcasters/distributors

↓

Broadcaster / Streaming Platform

Deploys interactive experiences, shares revenue

⚙️

Multi-Tiered Compliance Engine

Layer 1: Brand Compliance

  • Sponsor conflict detection (e.g., Nike athlete + Adidas sponsor)
  • NIL (Name, Image, Likeness) agreement enforcement
  • League brand guideline adherence

Layer 2: Style Compliance

  • League/broadcaster color and font matching
  • Visual identity consistency
  • Broadcast-safe overlay design

Layer 3: Timing Compliance

  • Frequency controls (max interactions per game)
  • Duration limits (no overlays during key plays)
  • Blackout enforcement (regional restrictions)
Step 2

Automated Compliance at Scale

One compliance mistake risks the entire broadcast. Traditional manual compliance doesn't scale across thousands of games and millions of interactions.

The Play Anywhere compliance engine enforces rules automatically and in real-time, ensuring every interactive element is brand-safe, league-safe, and broadcast-safe.

Regulatory Compliance

✓

Sports League Guidelines

Brand standards enforced automatically

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Betting Regulations

Geo-fenced compliance by jurisdiction

✓

Advertising Standards

FTC, ASA, IAB compliance

✓

Data Privacy

GDPR, CCPA compliant

Result: Zero manual compliance checks. Risk mitigation at enterprise scale. Deployed across 100+ countries with zero compliance incidents.

Step 3

Real-Time Revenue Tracking & Distribution

When a viewer clicks, who gets paid what? Manual revenue splits across leagues, broadcasters, and distributors don't scale. The clearinghouse solves this.

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Interaction Tracking

Every click, view, and interaction is tracked in real-time. Attribution tied to specific games, moments, and revenue streams (sponsorships, ads, affiliate fees).

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Revenue Calculation

Patented algorithms calculate revenue splits based on pre-agreed terms. Transparent calculation methodology auditable by all stakeholders.

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Automated Distribution

Revenue distributed automatically to leagues, broadcasters, distributors, and partners. Real-time dashboards show earnings per game, per experience, per partner.

Clearinghouse Revenue Flow (Example)

Viewer Action

Clicks on sponsored stat overlay during LaLiga match

→

Revenue Generated

$0.50 sponsor fee tracked by clearinghouse

→

Revenue Split

  • LaLiga: 40% ($0.20)
  • Broadcaster: 35% ($0.175)
  • Distributor: 15% ($0.075)
  • Play Anywhere: 10% ($0.05)

Note: Revenue splits are configurable and negotiated per partnership. Above is illustrative only.

Scale

1 Trillion+

Clearinghouse transactions processed

Step 4

Integration Timeline & Deployment

Works with your existing OTT infrastructure. No platform replacement. No upfront costs. Deployed in weeks, not months.

Week 1-2

Partnership Onboarding

  • • Revenue-share agreement signed
  • • Content mapping (which leagues, which games)
  • • Brand guideline submission
Week 3-4

Technical Integration

  • • SDK/API integration (web, mobile, CTV)
  • • Player overlay configuration
  • • Compliance rule setup
Week 5-6

Testing & QA

  • • Staging environment testing
  • • Compliance validation
  • • Revenue tracking verification
Week 7+

Live Deployment

  • • Soft launch (limited audience)
  • • Full rollout (all viewers)
  • • Ongoing optimization

Integration Requirements

Supported Platforms

  • ✓ Web (HTML5 player)
  • ✓ Mobile (iOS, Android)
  • ✓ Connected TV (Roku, Fire TV, Apple TV, Samsung)
  • ✓ Linear TV (second-screen via QR code)

Compatible Video Players

  • ✓ Video.js, JW Player, Bitmovin
  • ✓ Custom HTML5 players
  • ✓ Native mobile players (ExoPlayer, AVPlayer)
  • ✓ OTT platform SDKs

Zero-Risk Economics

No upfront platform fees. No SaaS licensing costs. No technology replacement required. Revenue-share only—you only pay when you generate new revenue.

See How It Works With Your Content

Schedule a 30-minute platform walkthrough. We'll show you the rights framework, compliance engine, clearinghouse mechanics, and revenue dashboards—customized to your sports properties.