Why Interactive Experiences Haven't Happened Yet
The sports media ecosystem is complex. No single entity owns the screen, which creates three critical blockers to monetizing interactivity.
Rights Ambiguity
Content owners, broadcasters, and distributors all have competing interests. Who has the right to surface interactivity? Legal teams can't agree.
Compliance Complexity
League brand guidelines, sponsor conflicts, NIL agreements, betting regulations. One compliance mistake risks the entire broadcast.
Revenue Distribution Chaos
When a viewer clicks, who gets paid what? Manual revenue splits across leagues, broadcasters, and distributors don't scale.
Play Anywhere Solves This With Three Core Systems
The infrastructure layer the sports ecosystem was missing.
Interactive Rights Framework
Exclusive agreements with LaLiga, ATP Tour, and Dentsu (Olympics). Pre-cleared interactive rights mean all parties agree on what can be surfaced. Legal complexity handled upstream.
Partners
LaLiga • ATP Tour • Paris 2024 Olympics
Multi-Tiered Compliance Engine
Automated compliance across three layers: Brand (sponsor conflicts, NIL),Style (league/broadcaster colors and fonts),Timing (when and how often interactivity appears).
Compliance Types
Brand • Style • Timing
Neutral Clearinghouse
Patented technology (40+ patents) tracks every interaction and calculates revenue splits in real-time. Transparent distribution to leagues, broadcasters, distributors, and partners.
Scale
1 Trillion+ transactions processed
Rights-Cleared Interactive Experiences That Drive Revenue
Deploy compliant interactive features across digital and linear broadcasts.
Stats & Data Overlays
Real-time stats, player comparisons, leaderboards, historical data. Keeps viewers engaged during live action.
Gamification
Predictions, trivia, polling, player ratings. Interactive games tied to live action that boost engagement.
Highlights & Key Moments
Auto-generated clips, instant replays, magic moments. Shareable highlights delivered during live games.
Interactive Sponsorships
Magic moment sponsorships tied to goals, records, plays. High-value brand association with live action.
Contextual Advertising
Ad placements on stats, leaderboards, games, highlights. New inventory beyond traditional commercials.
E-Commerce & Betting
Merchandise, tickets, food delivery, betting referrals. Affiliate fees from contextual purchases.
Three Revenue Streams, One Platform
New monetization beyond traditional advertising.
Sponsorships
Magic Moment Sponsorships
Brand association with goals, records, key plays. High-value contextual sponsorships tied to live action and athlete performance.
Interactive Gamification Sponsorships
Sponsor-branded predictions, trivia, stats overlays. Branded zones within interactive experiences.
Advertising
Zone Advertising Placements
Ad inventory on every interactive element—stats, leaderboards, gamification, highlights. New screens beyond traditional commercial breaks.
Contextual Ad Targeting
AI-powered targeting based on live game action, viewer preferences, and engagement patterns.
Affiliate Fees
E-Commerce
Merchandise, food delivery, ticketing. Affiliate commissions from contextual purchases during live games.
Betting & Fantasy Sports
Customer acquisition fees, bet referral fees, daily fantasy partnerships. Compliant with regional gambling regulations.
Deployed With the World's Biggest Sports Properties
Real deployments. Real results. Enterprise-proven.
One of the top 5 most valuable sports leagues in the world deployed Play Anywhere for both first-screen (digital/streaming) and second-screen (linear TV via QR code) experiences.
+25%
Viewing time increase
+30%
Engagement lift
79%
Viewed stats multiple times
100
Countries reached
Partnered with Dentsu (representing 15+ leagues and tournaments) to power interactive experiences during the Paris 2024 Olympics across 19 countries.
31%
Viewers interacted on first screen
78%
Engaged with multiple tabs
<2%
Turned off interactive features
19
Countries with deployment
Built for Enterprise. Designed for Scale.
Pre-cleared interactive rights, enterprise-grade infrastructure, and zero upfront costs.
Zero-Risk Economics
No upfront costs, no SaaS fees. Revenue-share only.
Rights-Ready Ecosystem
Pre-cleared rights across major leagues. Interactive experiences deployed through the Clearinghouse.
Enterprise Scale
Built for high concurrency, payments, and reconciliation.
Seamless Integration
Works with existing OTT workflows. Configurable per sport and platform.
Compliance-First Architecture
Built for regulated sports, betting, advertising, and broadcast environments.
Sports League Compliance
Brand guidelines, sponsor conflicts, NIL agreements enforced automatically.
Betting & Gambling Regulations
Geo-fenced compliance with regional gambling laws and advertising standards.
Broadcast Advertising Standards
Timing and frequency controls ensure compliance with traditional broadcast rules.
Patented Technology
40+ patents in five families protect clearinghouse and revenue distribution systems.
Data Privacy & Security
First-party data ownership. Customizable dashboards for all stakeholders.
Enterprise-Grade Infrastructure
99.9% uptime SLA. High concurrency. Real-time processing.